Practical writing on Google Ads, Meta, Amazon and ChatGPT advertising — based on account work, not theory.
Targeting, objectives, costs, context hints, conversion tracking and a practical first-test framework.
Campaigns, keywords, budgets, bidding, tracking and the mistakes that cost small businesses money.
50 conversions in the dashboard, four actual customers. How to send what happened after the lead back to Google Ads.
The full walkthrough, including the character limits that aren't what the interface says and the settings you can't change later.
No keywords, no demographics, no retargeting. How the targeting, costs and reporting really compare in 2026.
After auditing 100+ accounts from $1,000 to $100,000 a month, the same five problems turn up almost every time.
