Questions people ask before getting started.

Structural cleanups and conversion tracking fixes take effect immediately. Search and Shopping campaigns typically establish optimised baselines within the first 14 to 30 days as bid strategies gather data and exit the learning phase. Fair performance comparisons are usually possible at around 60 to 90 days.

Weekly search term mining and negative keyword work, bid strategy and budget allocation, monthly ad copy and creative testing, conversion tracking verification, feed quality for Shopping and catalogue campaigns, and competitive monitoring through auction insights.

Most agencies assign accounts to junior managers handling twenty or more at once, with senior staff appearing only on sales calls. Here the person who audits your account is the person who works on it every week. Your account is never handed off.

No. Everything runs month to month with no minimum term and no lock-in. You keep ownership of your ad accounts, your data and your campaign history at all times, so leaving costs you nothing beyond notice.

A flat monthly fee based on account complexity — the number of campaigns, markets and platforms involved — rather than a percentage of ad spend. Percentage pricing rewards a manager for spending more of your money, which is the wrong incentive. The fee is quoted after a free audit.

We work with all budget levels. That said, roughly $1,000 a month is the practical floor for Google Ads to gather enough conversion data for bid strategies to work properly — below that, campaigns stay in the learning phase and performance is unpredictable. Most of our accounts sit between $1,000 and $50,000 a month, and the approach is the same at either end.

Google Ads, Meta, Amazon, Microsoft Advertising and ChatGPT Ads. Accounts running several channels benefit most, because attribution gaps between platforms are where budget usually goes missing unnoticed.

Yes, and it is usually the first thing addressed. Google Tag Manager builds, GA4 event configuration, server-side tracking and Meta Conversions API with proper event deduplication. Every optimisation decision depends on this data being accurate.

Read-only access is enough for an audit. You can grant it from your account's admin settings using the customer ID, nothing is changed during the review, and access can be revoked at any time. Management access is only needed once an engagement begins.

Yes, and there is no obligation. You receive the written findings whether or not you decide to work with us, and you are free to hand them to your existing agency or in-house team.