A free Google Ads audit covering 36 checks across account structure, conversion tracking, search terms and bidding. You get written findings — specific problems, in priority order, with what each one is costing you.
Also available for Meta, Amazon, Microsoft and ChatGPT Ads accounts.
Two minutes to fill in. Findings back the same day.
Check your inbox for a confirmation from info@adzlance.com. Findings follow within 2–4 business hours.
Book a call insteadWhat gets checked
This is the actual checklist, not a summary of one. Most accounts fail somewhere in the first two sections, and most of those failures are invisible from inside the Google Ads dashboard.
Seven sections · 36 individual checks · one written report
What audits usually surface
Across accounts audited so far, these are the findings that repeat most often — and they are usually worth more than any bid adjustment.
Double-counted conversions, thank-you pages firing on refresh, or GA4 goals imported on top of native tracking. Every optimisation decision after that point is made on bad data — and the algorithm is optimising toward it.
Search terms accumulating cost across months with zero conversions, usually because negative keyword lists were built once at launch and never revisited. This is the fastest money to recover in most accounts.
PMax absorbing branded searches that would have converted anyway, then reporting them as its own success. Without brand exclusions, the reported ROAS looks excellent while incremental revenue stays flat.
Verified results
Every figure below comes from a real account and is backed by a screenshot on the results section of the homepage.
NZ$21,000 in managed ad spend returning $337,000 in tracked revenue after restructuring campaigns and rebuilding conversion tracking.
Return on ad spend across Search and Shopping following a feed rebuild and search term cleanup.
Cost per lead across 224 tracked conversions and 234 phone calls, in a category where $150+ is common.
How it works
Fill in the form with your platforms and your main problem. Then grant read-only access from Admin → Access and security using the customer ID that comes back in the confirmation email.
All 36 checks, worked through personally against your account and your search terms data. No automated scanner, no generic template report.
A written report within 2–4 business hours: what is wrong, what it is costing, and what to do about it, ordered by impact. Yours to keep and act on.
Beyond Google
Most accounts worth auditing are not running on one channel. Name the platforms in your request and they come back in the same report, with cross-channel attribution gaps flagged.
Campaign structure, creative testing discipline, Conversions API accuracy, audience overlap and frequency.
Sponsored Products and Brands structure, search term harvesting, ACOS and TACOS against category benchmarks.
Import hygiene from Google, LinkedIn profile targeting, and the settings that quietly differ between platforms.
Context hints, geographic targeting and creative format review on OpenAI's Ads Manager, live since May 2026.
Questions
