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Search · Shopping · Performance Max

Stop paying for clicks that never become customers.

Full-service Google Ads management for US businesses, starting at $500 per month, with a custom quote based on advertising budget and required work. Your account is built, mined and optimised by the same person every week, never passed to a junior team.

Flat monthly fee, never a percentage of your ad spend
Month to month, no lock-in, you keep account ownership
Free audit first, so you see the work before you commit
Google, Meta, Amazon and Microsoft under one manager

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What management means here

The work that happens every month

Most retainers are a monthly report and a few bid tweaks. This is the actual recurring workload on a managed account, the things that move cost per acquisition rather than describe it.

EVERY WEEK

Search terms & waste control

Search terms report mined line by line, not filtered to the top 20 rows
Negative keywords added at the right level, campaign, ad group or shared list
Broad match spend reviewed against what it actually converted
Brand and competitor queries kept separate from generic demand
New query themes promoted into their own ad groups when volume justifies it

EVERY WEEK

Bidding & budget allocation

Target CPA and ROAS moved in increments the algorithm can absorb, not reset weekly
Budget shifted toward campaigns carrying the account, away from those that aren't
Impression share lost to budget versus lost to rank, tracked separately
Device, location, hour and audience adjustments reviewed against fresh data
Learning-phase status watched so changes don't reset it needlessly

EVERY MONTH

Ads, assets & testing

Responsive search ad assets rotated based on asset-level performance ratings
Headline pinning reviewed, used where compliance demands it, removed where it throttles reach
Sitelinks, callouts, structured snippets and image assets kept current
Ad copy tested against the landing page promise, not in isolation
Disapprovals and limited-status ads cleared before they suppress volume

EVERY MONTH

Tracking integrity

Conversion actions re-verified, tracking breaks silently after site changes
Conversion values reconciled against actual revenue, not assumed
Enhanced conversions and consent mode kept configured as policy shifts
Duplicate counting between Google Ads, GA4 and GTM checked, not assumed absent

ONGOING

Structure & competitive position

Campaign architecture revisited as the product mix and margins change
Auction insights reviewed, who is taking share, on which terms
Seasonality and promotional calendars built into budget planning ahead of time
New Google formats assessed on merit, not adopted because they are new

Five recurring workstreams · one person doing all of them · no account handoffs

Performance Max & Shopping

Where most Google accounts quietly lose money

Performance Max is the single biggest source of misleading reporting in Google Ads right now. It is also where the largest recoverable gains usually sit.

Not sure which campaign type fits your goals? Read our practical comparison of Performance Max vs Search campaigns.

Brand cannibalisation

Without brand exclusions, PMax absorbs searches for your own company name, traffic that would have converted anyway, and books them as its own success. Reported ROAS climbs while incremental revenue stays flat.

Asset groups built as one blob

A single asset group covering every product means the algorithm optimises toward whatever converts easiest, usually your cheapest items. Segmenting by margin and product type changes what it chases.

Feed problems disguised as bidding problems

Missing GTINs, weak titles, disapproved items and stale pricing cap Shopping performance no matter how bids are set. The feed gets audited before anything is bid on.

Verified results

Accounts currently under management

Every figure below is backed by an account screenshot on the results section of the homepage.

15.8X

Supplements brand

NZ$21,000 in managed spend returning $337,000 in tracked revenue after a campaign restructure and a rebuild of conversion tracking.

12X

Footwear e-commerce

Return on ad spend across Search and Shopping following a Merchant Center feed rebuild and sustained search term cleanup.

$52

Dental practice

Cost per lead across 224 tracked conversions and 234 calls, in a category where $150+ per lead is common.

The first 90 days

From audit to live campaigns in under a week

Most agency onboarding takes a month before anything runs. Campaigns go live on day 6, because the diagnostic work happens first, not instead.

1Days 1 to 2

Rapid Account Audit

Wasted spend identification
Tracking verification
Gap analysis

Deliverable: Audit report + immediate priority fixes

2Days 3 to 5

Strategy Design & Setup

Custom campaign architecture
Ad copy buildout
Exact audience mining

Deliverable: Full campaign preview

● Go Live

3Day 6

Campaigns Go Live

Full campaign activation
Structural monitoring begins
Budget flow verification

Deliverable: Immediate live tracking

4Days 7 to 45

Testing & Optimization

Structured A/B testing
Daily bidding adjustments
Search term data mining

Deliverable: Live dashboard + weekly reports

5Days 46 to 90

Scale & Profit Maximization

Aggressive winner scaling
Keyword expansion
Landing page conversion work

Deliverable: Long-term growth roadmap

Pricing

What management costs, stated plainly

Most agency sites make you book a call to learn pricing. Here is the model.

Flat

Flat monthly fee

A fixed retainer based on account complexity, number of campaigns, markets and platforms, not a percentage of your spend. Quoted after the audit, when the actual workload is known rather than guessed.

Why

Why not percentage of spend

Percentage-of-spend pricing rewards your manager for spending more of your money. The incentive points the wrong way. A flat fee means recommending a budget cut costs nothing to say.

Term

Month to month

No lock-in and no minimum term. Account ownership stays with you throughout, it is your Google Ads account, your data and your history, whatever happens afterwards.

Improve conversion quality

Getting clicks that never become customers?

Work through the problem in the right order: verify tracking, review traffic quality, check message match, and then examine the landing page.

Diagnose lost conversions

Plan the right budget

Not sure what to spend?

Separate management fees from ad spend, understand CPC and daily budgets, and calculate a realistic monthly budget from your own customer economics.

Plan a realistic Google Ads budget

Locations served

Google Ads management by market

Choose a market to see location-specific campaign priorities, targeting considerations, and conversion opportunities.

Questions

Common questions

How much does Google Ads management cost?

Management is charged as a flat monthly fee based on account complexity, the number of campaigns, markets and platforms involved, rather than a percentage of ad spend. The fee is quoted after the free audit, once the actual workload is known. Percentage-of-spend pricing is avoided on purpose, because it rewards a manager for spending more of your money.

What is included in ongoing Google Ads management?

Weekly search term mining and negative keyword work, bid strategy and budget allocation, monthly ad copy and asset testing, conversion tracking verification, Merchant Center feed quality for Shopping accounts, Performance Max structure and brand exclusions, and competitive monitoring through auction insights. All of it done by the same person each week.

Do you require a long-term contract?

No. Everything runs month to month with no minimum term and no lock-in. You keep ownership of your Google Ads account, your data and your campaign history at all times, so leaving costs you nothing beyond notice.

How is this different from a Google Ads agency?

Agencies typically assign your account to a junior account manager handling twenty or more accounts, with senior staff appearing only on sales calls. Here the person who audits the account is the person who builds it and the person who works on it every week. There is no handoff, because there is no one to hand off to.

How quickly will performance improve?

Tracking fixes and waste elimination take effect immediately. Structural changes need 14 to 30 days for bid strategies to gather data and exit the learning phase. Meaningful performance comparisons are fair at around 60 to 90 days, once a full cycle of optimisation has run.

What ad budget do you work with?

We work with all budget levels. That said, roughly $1,000 a month is the practical floor for Google Ads to gather enough conversion data for bid strategies to work properly, below that, campaigns stay in the learning phase and performance is unpredictable. Most of our accounts sit between $1,000 and $50,000 a month, and the approach is the same at either end.

Do you manage platforms other than Google?

Yes. Meta, Amazon and Microsoft Advertising are managed under the same arrangement, along with ChatGPT Ads on OpenAI's platform. Accounts running several channels benefit most, because cross-channel attribution gaps are where budget usually goes missing.

Practical resources

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