Turn Google searches into qualified leads and sales with Google Ads management built around your market, margins and growth goals — without long-term contracts or percentage-of-spend fees.
Clear written findings on wasted spend, tracking problems and growth opportunities.
Check your inbox for a confirmation from info@adzlance.com.
Platform certifications
The agency
Running profitable campaigns takes more than choosing keywords and raising bids. Campaigns must reach the right locations, attract commercially relevant searches, track real enquiries or purchases, and send visitors to pages capable of converting them.
Adzlance manages each part of that process. We examine what people are searching for, where your budget is going, which campaigns generate revenue, and where irrelevant traffic is eroding your return.
Our Google Ads management is available throughout North Carolina, including Charlotte, Raleigh, Durham, Greensboro, Winston-Salem, Fayetteville, Wilmington, Asheville and surrounding areas.
You work directly with the person managing your account. Campaigns are never passed to a junior account manager unfamiliar with your business.
Full service
From account research and campaign setup through to weekly optimisation, tracking and reporting.
What's included
We review your existing account or research the market for a new build, identifying wasted spend, tracking errors, structural weaknesses and missed opportunities.
Structured around your services, products, locations, priorities and margins. Brand, competitor and non-brand searches separated so you can see where conversions actually come from.
Commercially relevant keywords researched, and actual search terms reviewed every week. Irrelevant searches excluded, promising themes developed into new ad groups.
Responsive search ads, callouts, structured snippets, sitelinks and image assets built around search intent, with messaging aligned to the landing page.
Budget moved toward campaigns producing qualified enquiries or profitable sales. Target CPA and ROAS changed carefully to avoid unnecessary learning-phase resets.
Practical guidance on headlines, calls to action, forms, mobile usability and trust signals. A strong campaign cannot compensate for an unclear page.
Business outcomes, not vanity metrics: qualified leads, tracked calls, purchases, revenue, cost per acquisition and return on ad spend.
Industries
We work with local service providers, healthcare practices, contractors, e-commerce businesses and professional service companies.
Calls and quote requests for plumbing, HVAC, roofing, pest control, tree services, concrete and remodeling. Segmented by service area, city or radius so budget is not spent outside the area your team can serve.
Appointment requests and calls for dental, dermatology and wellness providers, with accurate lead tracking throughout.
Search, Shopping and Performance Max managed on product performance, margins and revenue — not only the blended return Google reports.
Reaching decision-makers searching for legal, financial, consulting and architecture services in competitive North Carolina markets.
Campaigns separated by location, service area or branch so budgets and performance can be measured accurately across Charlotte, Raleigh, Durham, Greensboro and beyond.
The process is the same whatever you sell: find the waste, fix the tracking, then scale what works.
Why Adzlance
Verified results
A supplements brand generated $337,000 in tracked revenue from $21,000 in Google Ads spend, after campaign restructuring and conversion-tracking fixes.
An e-commerce footwear business achieved 12X across Search and Shopping following sustained search-term optimisation and Merchant Center improvements.
A dental practice generated 224 tracked conversions and 234 phone calls at an average $52 cost per lead.
Every account is different, and previous results do not guarantee future performance. Your free audit will identify the realistic opportunities in your own market and account.
Process
Client reviews
Every review below is published publicly on Upwork and can be verified independently.
“Truly a hidden gem on Upwork. The expertise in Google Ads is outstanding, and they go above and beyond to deliver excellent results.”
Campaign Optimisation & Conversion Growth
Verified Upwork review
“A very good experience. They helped fix our Google Tags and Google Ads accounts across two countries, and gave us a free audit on top.”
Conversion Tracking Audit — Two Shopify Stores
Verified Upwork review
“Tremendous knowledge and a strategic approach that significantly improved my business. Campaigns were optimised to drive better results and lower costs.”
Google Ads Campaign Management
Verified Upwork review
Coverage
Remote Google Ads management for businesses throughout the state.
You do not have to target the entire state. Campaign locations should reflect where you genuinely serve customers. A local contractor may need a focused radius, while an e-commerce company or professional service provider may be able to advertise statewide.
We review location reports and exclude areas that spend budget without producing qualified leads or sales.
Beyond Google
This page focuses on Google Ads. We also manage the other channels North Carolina businesses run alongside it.
Search, Shopping and Performance Max.
Learn more →Facebook and Instagram, with Conversions API set up properly.
Learn more →LinkedIn company and job-function targeting on search.
Learn more →Sponsored Products through to DSP, measured on TACOS.
Learn more →Live in the US and still cheap, because most agencies have not opened it yet.
Learn more →Conversion tracking, GTM and GA4 — the first thing we check.
Learn more →Comparison
Businesses often compare a Google Ads company, a large advertising agency and an independent PPC consultant.
More people and wider services — but the person selling the service is rarely the person managing your account.
You speak to the specialist — but tracking, Shopping, Merchant Center and landing-page strategy often fall outside what they cover.
You communicate with the person completing the audit, managing the campaigns, checking conversion tracking and reviewing performance — with the full scope covered.
City pages
Campaign planning differs by market. These pages cover city-level targeting and budget considerations.
Questions
