Turn more of your Google Ads budget into qualified calls, appointments, opportunities and sales — not just clicks. Every engagement starts with a free Google Ads audit, so you can see where the account is wasting money before you commit to management.
Written findings, no obligation. See where the money is going first.
Check your inbox for a confirmation from info@adzlance.com.
Platform certifications
The work
Google Ads management should involve more than a monthly report and occasional bid changes. Adzlance manages the recurring work that affects cost per qualified lead, customer acquisition cost, and return on ad spend.
Campaign types
Search campaigns capture people actively looking for a service, product, appointment, quote, or provider. Often the most direct starting point for home services, healthcare, legal, financial, and other professional-service businesses.
Connects product searches with pricing, images, and product information. Management includes Merchant Center feed checks, product segmentation, search-term review, and budget allocation based on product performance and margin.
Reaches customers across Google's inventory, but needs controls and honest measurement. Asset groups, listing groups, brand exclusions, search themes, product feeds, and channel performance reviewed so branded demand does not hide weak incremental growth.
Support longer buying cycles, high-value services, product consideration, and return visits. Used when they fit the customer journey — not added simply to increase reach.
Industries
Charlotte is known for financial services, but the regional economy also includes corporate headquarters, manufacturing, logistics, healthcare, retail, technology, and local services. The Charlotte Regional Business Alliance reports 19 Fortune 1000 headquarters across the region and describes a diversified business base. (Charlotte Regional Business Alliance)
Different industries need different definitions of a useful conversion.
Plumbers, HVAC companies, roofers, electricians, remodelers and pest control need realistic service-area targeting, urgent-intent keywords, call tracking, schedule-aware decisions, and landing pages matched to each service. The cheapest call is not valuable if it is outside the coverage area.
Accurate location coverage, appointment-focused landing pages, useful call measurement, and careful handling of applicable advertising and privacy requirements. Judged by qualified patient enquiries and booked appointments where that data is available.
High-value searches can be expensive. Campaigns need precise intent, strong negative keywords, service-specific landing pages, and measurement that distinguishes a general enquiry from a qualified opportunity. Regulated services also require careful policy review.
Longer sales cycles make raw form volume a weak success metric. CRM stages, qualified opportunities, geographic performance, and later offline outcomes provide a better basis for bidding and budget decisions.
For online sellers and Charlotte retailers, the work may span Search, Shopping, Performance Max, Merchant Center, product feeds, promotions, and conversion-value accuracy. The focus is profitable revenue, not the largest possible order count at any margin.
Our complete guide to Google Ads for small businesses covers campaign types, keywords, budgets and bidding from the beginning.
Measurement
Google Ads can only optimize toward the information it receives. If a spam form, a three-second call, and a closed customer are all counted as equal conversions, the campaign may become more efficient at finding the wrong outcome.
Adzlance checks:
For many Charlotte lead-generation businesses, the useful measurement path is:
Ad click → enquiry → qualified lead → appointment or opportunity → customer
You do not need every stage connected on day one. You need a clean starting point and a measurement plan that moves closer to revenue over time — which is where offline conversion tracking becomes useful.
Engagement
Proof
Adzlance publishes account screenshots and verified examples, including:
Supplements brand, after campaign and tracking work.
Footwear e-commerce account across Search and Shopping.
Dental practice across 224 conversions and 234 tracked calls.
These results are real, but they are not promises. Your performance depends on competition, customer value, margin, website experience, sales follow-up, tracking quality, and the condition of the account before work begins.
Client reviews
Every review below is published publicly on Upwork and can be verified independently.
“Truly a hidden gem on Upwork. The expertise in Google Ads is outstanding, and they go above and beyond to deliver excellent results.”
Campaign Optimisation & Conversion Growth
Verified Upwork review
“A very good experience. They helped fix our Google Tags and Google Ads accounts across two countries, and gave us a free audit on top.”
Conversion Tracking Audit — Two Shopify Stores
Verified Upwork review
“Tremendous knowledge and a strategic approach that significantly improved my business. Campaigns were optimised to drive better results and lower costs.”
Google Ads Campaign Management
Verified Upwork review
Commercial terms
Adzlance charges a flat monthly management fee based on account complexity rather than taking a percentage of ad spend. The fee is quoted after the audit, when the number of campaigns, markets, products, and tracking requirements are clear.
The engagement runs month to month. You keep ownership of the Google Ads account, campaign history, audiences, tracking, and data.
Other markets
We work remotely with businesses across the United States.
Questions
