Adzlance provides Google Ads management for lawyers and law firms that want inquiries in the right practice area, from the jurisdictions they serve, with matters their team can accept. We build campaigns around your case priorities and assess what happens after someone calls or requests a consultation.
Tell us which matters you want to grow, where you accept clients, and how your intake team decides whether an inquiry is a fit. We will review your current advertising and give you written priorities for the campaigns, tracking, and intake path.
Written priorities you can evaluate before deciding on management.
Check your inbox for a confirmation from info@adzlance.com.
A legal account can report strong conversion volume while the firm sees little change in signed matters. Some callers need a different practice area. Some are outside the jurisdictions you serve. Others are existing clients, opposing parties, job seekers, or people seeking free advice when the firm does not offer it. Treating every call and form as an equal success can direct more budget toward the wrong searches.
We agree on the stages your firm can track internally: inquiry received, suitable matter, consultation scheduled, consultation completed, and client retained. Those records can help your team evaluate campaign quality. Sending any outcome or customer data to Google requires a separate assessment of the practice area, measurement method, platform policies, and privacy requirements.
The campaign plan should reflect the work you want, not a catch-all “lawyer near me” campaign. We can separate practice areas, case types, and markets when the budget and volume justify it, then match each search with relevant ad copy and a suitable destination page.
A firm seeking motor-vehicle cases may need different ads, intake questions, and landing pages from one seeking premises-liability matters. We can focus spend on the matters the firm accepts and exclude unrelated injury searches. Any outcome or fee claim in the ads must be supplied and approved by the firm.
Divorce, custody, support, and modification searches carry different needs and different intake paths. Campaigns can be separated by matter type where doing so makes qualification and budget decisions clearer, while the landing page sets the right expectation about contacting the firm.
For defense matters, the time between search and response can matter. Campaign hours and call options should align with the team that actually answers, and ad copy should only promise availability the firm can deliver. Charge-specific campaigns should be reviewed with counsel before launch.
These searches may call for a different qualification process from urgent litigation inquiries. We can shape campaigns around the firm’s actual services, language capacity, office or consultation coverage, and desired client profile instead of assuming that one legal lead is interchangeable with another.
We scope each campaign around the services your firm actually offers, its intake capacity, and the budget available for meaningful testing.
We review the queries behind paid traffic and distinguish prospective-client searches from legal research, law-school topics, jobs, opposing-party questions, and matters your firm does not handle. Negative keywords are applied carefully so they protect spend without excluding viable cases.
Ads should reflect where your attorneys are permitted and willing to take matters. We review location settings, serviceable markets, office or consultation coverage, and lead quality by area. A second office or practice group may need its own budget and reporting instead of sharing one undifferentiated campaign.
We align the query, practice area, message, and contact path. The page should make it clear what the firm handles and how to request a consultation. We can recommend changes to forms, calls to action, and mobile layout when qualified visitors are leaving without contacting the firm. Your firm reviews and approves all claims, testimonials, disclaimers, and jurisdiction-specific language before publication.
We review call and form tracking for duplicate events and misleading conversion counts. Intake reporting can help your firm distinguish a contact from a suitable consultation or retained matter. Before connecting a CRM or case-management system to Google Ads, we assess which measurement methods and data are permitted. Sensitive case narratives and client details stay out of advertising tags, URLs, event labels, and uploads.
We review budgets, bidding, search terms, locations, devices, and ads regularly. Reporting separates initial inquiries from suitable opportunities where the data allows. A campaign that produces fewer forms but more viable consultations can deserve a different decision from one that simply lowers cost per lead.
Our PPC management for lawyers focuses on Google Ads. The agreed scope covers the campaign work and reporting your account needs. Explore our broader Google Ads management services for the underlying service approach.
Consider two searches: one for a practice area your firm handles and another for a closely related matter it declines. Both may produce calls and look identical in Google Ads. Only the intake disposition reveals which campaign should receive more budget. We work with the categories your team already uses, such as wrong practice area, outside jurisdiction, consultation booked, or retained, so the account can be evaluated against accepted work.
Response capacity belongs in that conversation. If calls are missed during certain hours or consultations cannot be scheduled promptly, an ad change alone will not solve the gap. Your firm controls staffing and intake. Our offline conversion tracking guide explains the general approach to later-stage measurement. For legal campaigns, the availability of an import feature does not establish that a particular case outcome or customer-data upload is permitted.
Legal inquiries can reveal sensitive personal circumstances. Google restricts enhanced-conversion measurement for sensitive categories, including alleged crimes and divorce or marital separation. We assess tracking and audience features by practice area before implementation. Internal intake analysis can remain useful when a proposed advertising-data upload is unsuitable or prohibited.
Our free audit reviews your existing campaigns, search terms, practice-area structure, geographic targeting, conversion actions, ads, and landing-page path. We also ask what your intake team considers a suitable matter. You receive written findings with the main problems and recommended next steps. If the account does not contain enough reliable data to estimate case acquisition, we will identify the measurement gap rather than invent a forecast.
The review uses read-only account access. It does not require changes to your live campaigns. Request your free Google Ads audit to start.
Adzlance management starts at $500 per month, with a flat fee based on the agreed work. Your Google advertising spend is separate. The quote depends on practice areas, markets, account complexity, tracking requirements, and landing-page work.
We assess the advertising budget against your market, suitable inquiry volume, consultation rate, intake capacity, and client economics. We do not apply one universal legal advertising budget or promise a fixed cost per signed case.
Your firm keeps ownership of its Google Ads account, campaign history, and data. Management is month to month, with scope and terms agreed before work begins. Reporting explains spend, inquiries, the qualification data available, work completed, and the next decisions. We agree the communication and reporting cadence in your scope.
We manage campaigns remotely for firms serving US markets, with targeting shaped around each firm’s jurisdictions and consultation coverage. Explore our general market pages for New York City, Dallas, Houston, or browse all locations.
The agreed scope can include account reviews, practice-area campaigns, keyword and negative-keyword work, ad testing, location settings, budget management, landing-page recommendations, and measurement checks. Implementation work is defined in your quote.
Yes. We review the existing account, preserve useful data and working campaigns, and prioritize measurement, search-term waste, and targeting issues before recommending changes.
An approved campaign can begin attracting traffic after launch, but consultation volume and quality depend on demand, budget, the offer, landing pages, and intake response. We assess performance over an appropriate sales cycle and do not guarantee a launch date or number of clients.
Your firm can maintain retained-client outcomes in its own intake systems. Whether any outcome can be sent to Google depends on the data, practice area, measurement method, and applicable policies. Enhanced conversions are restricted for sensitive categories, so we do not promise client-level uploads for every legal service.
This page covers Google Ads campaign management. Local Services Ads are a separate product and are not included in this page’s scope or quote unless expressly agreed.
Share the practice areas you want to grow, the markets you serve, and the intake problem you want solved. We will review whether the account is reaching suitable prospective clients, whether those clients can contact your firm easily, and whether the reporting tells you what happened next.
