Amazon PPC management for US sellers and brands — search term harvesting, bid and placement strategy, and ACOS targets set from your actual margin. Managed against total advertising cost of sale, not vanity metrics.
See what your Amazon account is actually doing. Two minutes to request.
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What makes Amazon different
This is the part generalist agencies miss. On Google or Meta, paid and organic are separate. On Amazon they feed each other — and that changes what a campaign is actually for.
Sponsored placements put your product in front of shoppers who are already at the point of purchase. Those sales count toward your product's momentum.
Amazon's algorithm rewards products that convert. Sustained sales against a keyword push your organic position up for that keyword — traffic you then stop paying for.
As organic position improves, a growing share of sales arrives free. Blended advertising cost falls even when ad spend stays flat — which is why TACOS matters more than ACOS.
The practical consequence: judging an Amazon campaign on ACOS alone is misleading. A campaign that looks expensive in isolation may be buying organic rank that pays out for months. Cutting it because ACOS looks high is the most common expensive mistake in Amazon accounts.
Campaign types
Most accounts run Sponsored Products and stop there. That leaves the defensive and top-of-funnel work undone.
Before spending anything
Amazon ads send traffic to a product page you do not fully control the design of. If that page converts badly, more traffic just costs more money. These get checked before any budget increases.
Ads stop serving when you lose the Buy Box. Pricing, fulfilment method and seller metrics all feed it — and losing it silently kills campaigns that looked healthy yesterday.
Title structure, bullet points, image count and quality, A+ content. Conversion rate on the listing determines whether any click is worth buying.
Below roughly 3.5 stars, or with very few reviews, paid traffic converts poorly regardless of targeting. Sometimes the honest advice is to fix this first.
Running ads into a product about to go out of stock wastes spend and damages the organic rank you have been paying to build.
A product must be indexed for a keyword before advertising on it makes sense. Backend search terms and listing copy are checked against the target keyword set.
Correct category placement and properly structured parent-child variations, so reviews and sales history consolidate rather than fragment.
The work
Cost
Based on catalogue size and campaign complexity, never a percentage of ad spend or of revenue. Quoted after a free account audit, once the real workload is known.
Percentage pricing rewards a manager for spending more of your money — precisely the wrong incentive on a platform where the right answer is often to spend less on the wrong keywords.
No lock-in. You keep full ownership of the Amazon Advertising account, the campaign history and the search term data throughout.
Questions
