Turn more of your paid search budget into qualified calls, sales opportunities, booked appointments, and online revenue — with tighter targeting, reliable conversion measurement, and clearer decisions about where to spend next.
Written priorities you can evaluate before deciding on management.
Check your inbox for a confirmation from info@adzlance.com.
The objective
Clicks are only valuable when they lead to the right business outcome. A campaign can show rising traffic and conversion totals while still producing weak inquiries, missed calls, low-value jobs, or sales that cannot support the acquisition cost.
Adzlance manages the account around the actions that matter to your business. That may mean qualified phone calls for a home-service company, booked consultations for a professional firm, new patients for a practice, sales-qualified opportunities for a B2B team, or profitable orders for an e-commerce brand.
Campaign structure, search terms, location settings, bidding, budgets, ads, landing pages, and tracking are reviewed together. The objective is to remove spend that is not helping the business and build around the demand most likely to convert.
Platform certifications
Why Adzlance
Impressions and clicks show activity, but they do not prove profitable growth. Management decisions are evaluated against qualified leads, booked appointments, sales, conversion value, cost per acquisition, and return on ad spend using the data available to your business.
Broken tags, duplicated conversions, low-quality form submissions, untracked calls, and missing revenue values can push automated bidding toward the wrong actions. We review the measurement setup so decisions rest on signals that reflect real value.
The search terms report is reviewed to identify irrelevant queries, weak intent, location mismatch, and new opportunities. Negative keywords are applied at the appropriate level, while useful queries can be promoted into clearer campaign or ad-group structures.
Budget allocation is reviewed across campaigns, services, products, locations, devices, and schedules. Stronger opportunities receive room to grow when the economics support it, while underperforming areas are corrected, limited, or removed.
Every engagement begins with a free Google Ads audit. You receive written findings that identify priority issues across tracking, account structure, search terms, targeting, bidding, ads, and landing-page alignment.
Adzlance works remotely with businesses across Phoenix and the United States. There is no physical Adzlance office in Phoenix — and your account stays yours throughout.
Deliverables
The recurring account work behind lead quality, acquisition cost, and return on ad spend. This mirrors our national Google Ads management services, applied to the Phoenix market.
Campaign formats
Reach prospects actively searching for your services or products. Covers campaign structure, keyword intent, match types, negative keywords, bidding, location controls, ad testing, assets, and conversion measurement.
For e-commerce brands, Shopping management connects Merchant Center feed quality with product segmentation, listing groups, exclusions, disapprovals, budget allocation, margins, and conversion values.
Managed with deliberate asset groups, listing groups, audience signals, brand controls, conversion goals, and performance review. Platform-reported results are compared with the leads or revenue the business actually receives.
Support longer buying cycles, repeat visits, product consideration, and follow-up demand. Introduced when they strengthen the acquisition strategy and can be measured against a defined commercial goal.
Industry fit
HVAC companies, plumbers, roofers, electricians, remodelers, pest-control providers, restoration companies, landscapers, and other service-area businesses. The account can prioritize profitable jobs, qualified calls, responsive service zones, and protection from irrelevant or out-of-area traffic.
Dental practices, medical providers, dermatology clinics, med spas, physical therapy practices, and other appointment-focused businesses. Measurement can distinguish phone calls, form submissions, appointment requests, and qualified actions when the available systems support it.
Law firms, accountants, consultants, financial-service businesses, real estate companies, and other high-consideration services. Campaigns focus on intent separation, lead quality, message relevance, and budget control across competitive queries.
Software companies, manufacturers, industrial suppliers, logistics providers, commercial service firms, and other B2B organizations. Campaigns can separate Phoenix demand from statewide, national, or multi-market opportunities and connect advertising activity with qualified pipeline.
Search, Shopping, and Performance Max management for brands selling within Arizona or across the United States. Product feeds, margins, brand demand, new-customer priorities, promotional periods, and conversion values are treated as connected parts of the account.
The process is the same whatever you sell: find the waste, fix the measurement, then scale what produces profitable customers. Start with a free audit →
Coverage
Adzlance manages campaigns for businesses targeting customers across Phoenix and surrounding markets.
Campaign coverage is built around the locations your business can serve profitably. Areas can be separated when budgets, services, lead quality, or sales performance differ by market.
Proof
The following performance figures are published with supporting account screenshots on the Adzlance results page.
A supplements brand generated NZ$337,000 in tracked revenue from NZ$21,000 in managed ad spend after campaign restructuring and conversion-tracking work.
A footwear e-commerce account achieved a 12X return across Search and Shopping following a Merchant Center feed rebuild and sustained search-term cleanup.
A dental practice produced 224 tracked conversions and 234 tracked calls at a reported $52 cost per lead.
These examples are evidence from other accounts, not projections for a Phoenix campaign. Performance depends on the offer, margins, market, competition, budget, website, tracking, and sales process.
Client reviews
Every review below is published publicly on Upwork and can be verified independently.
“Truly a hidden gem on Upwork. The expertise in Google Ads is outstanding, and they go above and beyond to deliver excellent results.”
Campaign Optimisation & Conversion Growth
Verified Upwork review
“A very good experience. They helped fix our Google Tags and Google Ads accounts across two countries, and gave us a free audit on top.”
Conversion Tracking Audit — Two Shopify Stores
Verified Upwork review
“Tremendous knowledge and a strategic approach that significantly improved my business. Campaigns were optimised to drive better results and lower costs.”
Google Ads Campaign Management
Verified Upwork review
Process
Next step
If your Google Ads account is spending without producing enough qualified demand, the next step is a focused review. The free audit shows where tracking, targeting, search terms, bidding, budget allocation, ads, or landing pages may be holding performance back.
You will receive written priorities you can evaluate before deciding on ongoing management.
Other markets
We work remotely with businesses across the United States.
